Belk is a department store that focuses primarily on home and fashion. Their stores are primarily in the southern United States, so the tone and design is sometimes inspired by southern culture.

As a Senior Designer at Belk, I developed seasonal digital layout and typographic toolkits, and worked with my in-house marketing team to strategize and design each week’s homepage, emails, channel pages, social media & much more.

Belk Holiday 2021

A complete update from the previous years look and feel, introducing the “Joy Squad” as Belk’s holiday ambassadors.

Belk Digital Toolkits

Digital toolkits developed to keep every design clean, consistent and on brand, no matter which designer is assigned to each project.These toolkits include everything from colors, type specs and graphic elements, to layout options, padding guides and copy treatments.