Projects
belk box campaign
A seasonal subscription box campaign concept for Belk. This initial concept was completely developed, strategized and branded by a small team to present to the executive board as a future offering to our customers, looking for something new and exciting each season.
Furniture Microsite Case Study
This UI case study was was designed to showcase my wire framing, UI design, and design story telling experience. The company concept and branding is completely fabricated, along with the use of a clean UI system.
Click here for a hands-on experience.
belk digital toolkits
To help the internal creative agency achieve consistent treatment of all digital assets, I created toolkits that offered each designer a place to grab graphic assets, typographic rules, colors and other design elements.
True craft microsite concept
A concept microsite and digital branding branching from Belk.com, marketed towards the junior customer to introduce them to the True Craft brand. The goal was a “D.I.Y.” feel with a grungy tone.
Homepage
landing pages
Lowes flooring landing page
A landing page chock full of information and infographics to help the customer choose which type of flooring they need for their home improvement projects.
Art5 - apple fifth avenue internal events
Collateral created for an internal art and music exhibition showcasing Apple employee’s talents, that took place at Apple’s Fifth Avenue.
Inspiration
The Limited Clearance Campaign
An exclusively digital campaign spanning over multiple platforms to promote The Limited’s clearance promotion. I used this as an opportunity to introduce a new pattern/color while keeping with The Limited’s clean aesthetic.
desktop assets (homepage, banner & interactive)
social media
emails
Belk New Years 2019
Introducing the customer to a new year with Belk by showcasing an online exclusive promotion through multiple digital channels.